Shopifythe problem, in their words
“We are getting high-size returns (approximately 15-18%) due to which logistics cost is killing us.”
4 upvotes · mined + quantified
Ads from real problems
Make ads for your Shopify store that actually sell.
We mine the exact pain your buyers vent on Reddit, Facebook groups and 1-star reviews, then turn it into static creatives on your real product, built for every stage of the funnel.
LIVE EXAMPLE — ONE PROBLEM, ONE AD
r/ecommerce · 4 upvotesPALETTE
BOFU · Decision1:1
Confirm the size.
Before it ships.
Size returns eat 15–18% of orders — so we confirm the size with you before shipping.
TOFUMOFUBOFUROFU
One real problem, shaped for every stage. BOFU shown.
See it first
The whole thing, before you sign up.
Paste a URL. We read the store, the catalogue and the tone of voice — live, in about a minute, with nothing to install.
Your products are already in the account the moment it exists. No CSV, no URL to paste, no scrape to wait for.
Every problem arrives with its verbatim quote and its source. You keep the ones that ring true, and drop the rest.
Problems × funnel stages × formats. A grid of ads that argue different things — not a carousel of the same sentence.
Typeset to the word, rendered on your own product photos. The bottle in the ad is your bottle.
The pipeline
Research first. Then pixels.
01
We read your store
Your Shopify catalogue is public — titles, descriptions, prices, real product photos. Nothing to export, no app to install, no password to hand over.
02
We mine the real complaints
Named subreddits, review sites, comment threads — where your buyers actually talk. Every problem arrives with a verbatim quote. You keep the ones that ring true.
03
You pick the angles
Differentiation angles built on the complaints you kept. Selling what your competitor sells, the way they sell it, is not a strategy.
04
The matrix renders
Problems × funnel stages × 15 proven formats. Copy written to the word and typeset exactly — on your own product photos.
The research
Your customers already wrote your ads.
Palette goes looking for the sentences your buyers write when they're annoyed: the three-week shipping, the size guide that doesn't exist, the checkout they abandoned. Each one comes back with its quote and its source — and you decide which ones deserve an ad.
You validate every problem before a single pixel is spent.
“shipping took three weeks and nobody answered”
r/shopify“looks nothing like the photos”
Trustpilot“I switched because support ghosted me”
X“great product, checkout is a nightmare”
Instagram“why is there no size guide??”
Reddit“the subscription is impossible to cancel”
Google reviews
The matrix
One product. A wall of ads that don't repeat themselves.
Every complaint you kept crosses every stage of the funnel and every format that already works on Meta. You get a grid, not a carousel of variations on the same sentence.
TOFU · AwarenessMOFU · ConsiderationBOFU · DecisionROFU · Retargeting
TOFU, MOFU, BOFU — and ROFU, the retargeting stage most tools forget.
15 proven formats
Bold statements, crossed-out problems, review screenshots, real UGC.
Each format declares its own copy roles, and the model typesets your words exactly — never a paraphrase. Rendered on your product, not on an AI's idea of it.
Real brands, real product photos · generated by Palette, not customer campaigns
Right after signup
Your catalogue is already in.
We import your products from your store's own feed the moment your account exists, and you pick the one for your first campaign from a grid. No CSV, no URL to paste, no waiting on a scrape.
The scan you just ran comes with you — we never read the same store twice.
Pricing
Start free. Scale when it sells.
Free
$0
Run the whole pipeline once, on us.
- ✓10 creatives to try (lifetime)
- ✓2 full research runs
- ✓All 15 ad styles
- ✓Your real product photos
- ✓MCP access (Claude & ChatGPT)
Most picked
Starter
$19/mo
A steady stream of ads for one brand.
- ✓100 creatives / month
- ✓10 research runs / month
- ✓4:5 and 9:16 variants
- ✓All 15 ad styles
- ✓MCP access (Claude & ChatGPT)
Studio
$49/mo
Several brands, HD renders, a small team.
- ✓300 creatives / month
- ✓30 research runs / month
- ✓5 brand workspaces
- ✓3 team members
- ✓HD & Ultra HD renders
Agency
$129/mo
Every client brand under one roof.
- ✓800 creatives / month
- ✓80 research runs / month
- ✓15 brand workspaces
- ✓10 team members
- ✓HD & Ultra HD renders
USD, monthly, via Stripe. Cancel anytime — your creatives stay downloadable. Failed generations are refunded.
The honest FAQ
Questions, answered straight
Do I have to install an app on my store?+
No. Your Shopify catalogue is already public — we read the same feed anyone can. Nothing to install, no access to grant, no password to share.
Will the ads show my actual products?+
Yes. Generation is conditioned on your own product photos, pulled from your store. The bottle in the ad is your bottle, not an AI guess at it.
My store is password-protected. Will it work?+
Not yet — and we'll tell you so instead of inventing a brand. Publish the store, or lift the password, and run the scan again. It's free.
Where does the research come from?+
Live web research over real discussions — Reddit, X, niche forums, review sites — with quotes and sources. You validate every step before anything is generated.
What's a credit?+
One generated image. A standard creative costs 1 credit, an HD render 2, a 4:5 or 9:16 variant 1. Failed generations are refunded automatically.
I'm not on Shopify. What now?+
Nothing yet, honestly. Palette only covers Shopify for the moment. Leave your email on the scan screen and we'll write when your platform is in — that list is what decides the next one.
Is this just more AI slop?+
Each creative starts from a real, quoted problem and your real product — so the message is specific to your buyer, not generic filler.
Do you launch the ads for me?+
Not yet. You get ship-ready static creatives to upload to your own ad manager.
